Google Shock

I just typed 'Polymer' into Google, since I wanted to get to the website of the journal 'Polymer' and this is usually a good way to get to journals even if their names are very common words. Sure enough, the journal was #3. #1 was the Wikipedia article, unsurprisingly. But #2 was something I wrote. And I am webmaster on #5. Maybe Google cranks the gain waaaay up on Australian sites? Or maybe it has become so intelligent that it now panders to my ego? Whatever is happening, it's pretty scary...